Silence on the Air in Chicago; Wally Phillips Passes Away

I'm almost at a loss for words . . . almost. I'd like to think Wally wouldn't have wanted that. Wally Phillips was the most-listened to radio host during the 1960's, 70's, and 80's -- perhaps ever.
He began his ground-breaking 42-year run at WGN in 1956, when he arrived from WLW-AM in Cincinnati. For 21 years, he was the undisputed king of morning radio, drawing an astonishing half of all listeners at his peak. At the Tribune Co.-owned news/talk powerhouse, Phillips pioneered a new form of radio by engaging his audience through phone interaction and employing his impeccable sense of comedic timing with random drop-ins and sound effects.
At the peak of his popularity as morning star at WGN, Phillips attracted half of all Chicago area radio listeners -- an audience of nearly 1.5 million each day -- making him the most listened-to radio host in the country. "When we say 'WGN Radio is Chicago,' I quickly add that 'Wally Phillips is WGN,'" said Wayne Vriesman, vice president and general manager of the Tribune-owned station. "He is the most creative, humorous and innovative person I have ever met in broadcasting. . . . (with) a lifetime of great radio listening and a public service never equaled in broadcasting."
Wally Phillips gentle, calm, reassuring demeanor made you feel like one of the family, while making you laugh so hard I frequently went to school with cornflakes in my nose.A year later he was back in Cincinnati at a radio station where he developed his madcap style by messing around with prerecorded interviews. In one instance, on a Doris Day tape, she had answered a question by saying "Yeah, that was half the fun of it." The jock was supposed to ask, "You've been all around, meeting all these different people . . ." Phillips' question was "Doris, I understand there are innuendoes that you and the guys on the bus got just plain drunk, that it was nothing but an orgy from place to place."
The station eventually fired him for inserting a phony item into a news broadcast.
"I wrote, 'All members of infantry company so-and-so report immediately to your draft board,' and I described an insurrection in some phony country. He read it on the air. Hell, they even had the FBI all over the station," Phillips said in an interview published in the Tribune in 1976.
Phillips' delivery occasionally had an edge to it, like the time he tracked down formal-wear mogul Ben Gingiss on a cruise ship on the Pacific Ocean and got him on the phone, saying "We're down here at the store. . . . Where do you keep the fire extinguisher?" More typical was the morning when he started his broadcast by chatting with farm reporter Orion Samuelson about the coming Stomach Rumbling Finals in Stuttgart, Germany.
If you never heard Wally Phillips' Show, you have my sincere condolences. He was an absolute genius. But he was renowned around Chicago for his big heart for kids. Even Bozo the Clown competed against him, to a point.He also was the first to offer a $ 1 million prize. In his most famous and longest-running promotion, listeners were invited to guess what was inside "Wally's Black Box." No one ever did. The box turned out to contain a note bearing the name of Jean Rogers, a movie heroine Phillips admired.
Marking his 50th year in radio in 1997, Phillips was inducted into the National Association of Broadcasters Hall of Fame. Among his legacies at WGN was establishment of the Neediest Kids Fund, for which he raised more than $25 million.
Sources:
The Chicago Sun-Times, The Chicago Tribune, The WGN Radio Archives, and Northwest Indiana Vidette-Times. The Tribune site has video clips, and the WGN Archives have original clips of Wally's Show -- Bonus!
~~JD~~






























